Founded in 2003, the concept for Rockstar came from the need to advise clients how to use the products we manufacture and sell. “If you take care of your vendors and clients, they will take care of you.” My first major client was Miller Brewing Company at the age of 21. I learned at a young age that the brewing companies sell their brand, not their product. This allowed me to understand the importance of a brand and its customer experience. The key to a promotion’s success comes from the execution. “Anyone can purchase these products, but you need our approach to receive the ROCKSTAR results.”